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WORLD'S TOP 25 AD GROUP IN 1999 []

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Título: Japan 2001 Marketing & Advertising Yearbook
Publicación: Tokyo [JP] : Dentsu, 2001.
Descripción física: 360 p. : il.
ISBN: 4-88553-142-X

Contiene:
Commencement of BS Digital Broadcasting and a Realistic Framework / Kunpei Kaneko ; Jiro Naganawa
Outlook for the Senior Market. Hyper Seniors Who Lead Consumption in the 21st Century / Yuko Wada
Dentsu Advertising Awards 2000
Trends in Corporate Advertising and Marketing Activities
Changing Life
Topics
Advertising Expenditures
Advertising Volume
Trends in the Adverstising Industry
Newspapers
Magazines
Radio
Television
Multimedia
Sales Promotion
SP Campaigns
Pop
Printing-DM
Outdoor Advertising
Transportation Advertising
Newspaper Flyers
Promotion
Conventions
Expositions
Sports and Cultural Events
Entertainment
Television Commercials and Radio Commercials
Domestic Graphics
Corporate Communication
Marketing Research Data
Population and Number of Households by Prefecture
World's Top 25 Agency Brands in 1999
World's Top 25 Ad Group in 1999
Top 100 Firms Ranked According to Advertising Expenditures in 1999
Advertising Organisations
Advertising Agencies
PR Firms
Market Research Organizations
Newspaper Directory
Magazine Directory
Newspaper Advertising Rates
Magazine Advertising Rates
Radio Directory
TV [VHF] Directory
TV [UHF] Directory
TV [BS] Directory
Radio Advertising Rates
TV Advertising Rates
Index to Advertisers

Temas:
Derecho comercial
Marketing
Publicidad
Mercados
Medios de comunicación
Japón


Signatura	Inventario	Ubicación	Disponibilidad
339.138[52] JAP	92226		Disponible para SALA

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